Book a free consultation

We deal with the dealerships so you don't have to.

Steer helps you choose the right car, then negotiates the price, trade-in, and financing for you. Based in the Bay Area, working with buyers nationwide.

30 minutes, virtual, no commitment to our paid services.

A Steer client with her new Porsche Taycan at sunset
25+clients served
$150K+saved in total
~$7Kaverage saved per deal
3+ yearsin business, since 2023

You don't need to talk to 100 dealerships.

It's an exciting purchase, and it should feel like one. Endless scrolling for cars that fit your criteria and budget is a thing of the past. We cover every step, from the first call to the paperwork.

A Steer client delivery: a new Acura MDX at the dealership

Free consultation

A 30-minute virtual call to find the models and options that fit you, from car type and brand to safety features.

Personalized sourcing

We find specific cars that suit you, down to color and packages, and book local test drives.

Expert negotiating

We work with dealerships nationwide on price, fees, and financing or lease terms, consistently saving clients thousands.

Top dollar for your used car

We sell your current car for over market value or negotiate the best trade-in.

Flat fee. No-risk pricing.

The consultation is always free. If you'd like us to find and negotiate a car after that, it's one flat fee.

Buying only

$250

New or used, from shortlist to signed paperwork.

Selling only

$250

A private sale or a better trade-in offer.

If we don't save you money, you don't pay anything.

We manage purchases of $20,000 and up and sales of $10,000 and up. Not sure where your car fits? Just ask, we're always happy to chat.

What our clients say.

The Audi Q7 Steer helped Amit Zavery buy

Working with Steer was a game changer for me. They guided me in selecting an SUV that met all of my requirements and reviewed the paperwork, ensuring I got the best deal. Their expertise and dedication to customer satisfaction are unmatched.

Amit ZaveryPresident, ServiceNow

“Working with Steer was great and the free consultation was incredibly helpful in narrowing down my options. They understood exactly what I was looking for and provided tailored suggestions that fit my criteria perfectly. The process was smooth from start to finish, and I couldn't be happier with the deal they secured for me.”

Vivek Gupta

“Steer helped me narrow down my choices by going over every option and its features one by one, until I was confident I'd picked the right car. They also sold my old car to my local dealership and got me thousands over what they were initially offering.”

Sarika Sood
Watch a client's video testimonial

Our clients work at Apple, Google, Amazon, Oracle, and ServiceNow.

A note from our founder.

I've had an overpowering passion and love for cars ever since I was born. From researching and growing my knowledge on the newest cars in my free time, to exploring historical and current-day car markets, and even working on our family's cars with my dad on the weekends, I found myself constantly involved with these beautiful machines in every part of my life.

I quickly became known as the family's car expert and got involved with all of my relatives' car inquiries and transactions. Plus, if there was ever a car conversation near me, you'd bet I'd be there! Over time I developed a deep understanding of the various cars manufactured by various companies and expertise on how the car buying and selling processes worked by being involved in real transactions.

Finding so much joy in being reached out to by friends and family to help them with everything vehicle related, it hit me that there is a true need for a service that helps people each step of the way during the car buying process. The further I looked into it, I realized that most car buyers don't have the experience or knowledge needed for effective car transactions and often waste many hours of their time and are forced into poor deals by greedy dealerships. I knew I needed to help, and that's when Steer was born. We're here to support our clients every step of the way and change the car buying process for the better.

Ishan
Founder, Steer
Ishan with his BMW M5 above the Golden Gate Bridge
Coming soon

Meet Steer AI.

Everything we've learned from negotiating real deals, built into a tool you can use yourself. Search every marketplace in plain English, see an honest score for every car, and get a negotiation copilot that drafts the emails for you.

See how Steer AI works
2022 Acura MDXvia Cars.com
2022 Acura MDX
28,400 mi · AWD · Technology Package
8.7Great buy
$41,500$1,400 below market
Steer IntelLower mileage than 87% of MDX Technology listings on the market right now.

Frequently asked questions.

Still have questions? Reach out any time and we'll walk you through it.

Is the consultation really free?

Yes. The 30-minute virtual consultation costs nothing and doesn't commit you to our paid services. We'll help you narrow down models, options, and packages either way.

Can I only buy or only sell a car?

Certainly. We regularly handle just one side of the deal, and we adapt to whatever you need.

Do you work outside the Bay Area?

Yes. We're based in the Bay Area and work with buyers nationwide. Consultations are virtual, and we negotiate with dealers wherever the right car is.

Can you help with financing or a lease?

Yes. We compare and negotiate financing and lease terms, and we've helped clients exit leases early. One client left a lease 32 months ahead of schedule and saved $15,000 with no fees or penalties.

Book a free consultation.

We'll help you select specific car models that meet your criteria in a free, virtual 30-minute call. No commitment needed.

Choose a time
Emailcontact@steerbayarea.com
Phone(408) 940-5527